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Automotive · Dealer software
4 weeks
per prototype, both adopted as production software
- Multi-year
- Rapid prototyping
- Design systems
Affinitiv
Two prototypes built in four-week sprints. Both were adopted as production software.
Affinitiv makes marketing and service software for automotive dealers. Its product line grew through acquisition. Moving those products onto one modern platform while dealers use them every day is slow work, and it had been underway for years. New products, meanwhile, often come with fixed outside deadlines.
We built two prototypes for new products, each in a four-week sprint against a fixed date, writing the spec first and letting AI do most of the typing. One is a service-department app covering scheduling, vehicle inspections and repair-order tracking. The other is a creative and asset hub with AI-assisted design tools. Both were built in real code, and Affinitiv adopted both as production software.
Underneath both sits the design system we built for the portfolio: a component library that works across the acquired products, with design tokens that hold the brand at the variable layer. It is why a new screen takes a day instead of several.
The engagement has run for several years and continues.
Delivered
- Service-department app prototype in four weeks, adopted as production software
- Creative and asset hub prototype in four weeks, adopted as production software
- Component library and design tokens across previously separate acquired products
- AI-assisted workflows that turn a new screen into a same-day change


